Poverty is over in London.
With your help.
Today, when you woke up, more than 62,000 Londoners did not have enough resources or supports to live with dignity.
You already know this isn’t right or okay, and that our community can’t afford to stand for it anymore.
That’s why we need your voice.
With this toolkit, it’s SO EASY. Your choice of visuals and messages to share in the channel of your choice are here. And just like that, you’re an Amplifier, an important voice in this important conversation.
Consistency is Key
If we’re consistent, we’ll be able to tell stories knowing that everyone is listening—knowing that they’ll connect all of our efforts, and think about the bigger picture.
If we aren’t, we run a much higher risk of creating confusing and unappealing visual content, and in turn losing our audience’s trust and attention.
Thank you for reading these guidelines.
Clear space & alignment
Use the provided files from the logo package, as outlined below. Do not modify the logo in any way—keep it just the way it is! Use the white logo on an orange background whenever possible.
Social Media Messaging
Facebook Sample Posts
It’s time to have this conversation on Facebook with more Londoners. Use these sample posts and join the discussion today!
It’s time to have this conversation on Tweets with more Londoners. Use these sample tweets and join the discussion today!
Social Media Assets
Cover photos, avatars, email banners, and more. Get everything you need to show support for Poverty Over on your social channels of choice.
12" by 12" Poster
Use this poster to drive awareness around what poverty means in our community.
This 3.75" double-sided square card is the perfect leave-behind.
This custom illustration connects visitors to London's community.
Use this Powerpoint template (PPTX) file to stay on-brand with the campaign.
See Eric's video on Vimeo and share or embed the video.
See Marci's video on Vimeo and share or embed the video.
Watch Terri's Clip
Terri talks about how she found her voice again.
See Shane's video on Vimeo and share or embed the video.
Watch Eric's Clip
Eric talks about the hidden rules of poverty.